“In trust we all grow.”

our purpose statement

“In trust we all grow.”

our purpose statement

We help to deepen customer trust in profit-driven companies with purpose-driven ambitions. How? By helping them to power the heart of their business - their brand purpose. Why? Because when trust thrives, businesses blossom, people prosper, and society succeeds. In short, in trust we all grow.

We help to deepen customer trust in profit-driven companies with purpose-driven ambitions. How? By helping them to power the heart of their business – their brand purpose. Why? Because when trust thrives, businesses blossom, people prosper, and society succeeds. In short, in trust we all grow.

Fact-based and informed brand purpose management

We develop and provide data-driven services that are aimed at maximising our clients’ Brand Purpose Power™. These services span the entire brand purpose lifecycle, which include: purpose definitionemployee brand activationbrand purpose reinforcement, and ROI measurement (data modelling). At the core of our services are our two proprietary tools:

brand purpose power™

Brand Purpose Power™ is the metric we use to evaluate brand purpose performance & progress. It is unique in linking the perspectives of customers and employees. This makes it one of the most effective tools for fact-based and informed brand purpose management. (learn more…)

brand value palette™

To help define brand purpose and to evaluate brand meaningfulness, we developed the Brand Value Palette™. It provides a deep understanding of a company’s customer value proposition in all its facets: value delivered, promised, and perceived. (learn more…)

Who we are

Femke van den End

Femke van den End

Associate Partner

Starting her career as a chemical analyst at Unilever, Femke took on her first marketing job back in 2000 also at Unilever. As an independent marketer (since 2004), she has specialized in international market & business intelligence and is now also an accomplished (commercial) data scientist.

 

Contact Femke or check her LinkedIn profile.

Team _Ewald

Ewald Jozefzoon

Associate Partner

Ewald has 20+ years of broad b2b and b2c experience helping companies across Europe and the US (1) professionalize & manage their marketing organizations, (2) develop and launch brands, products & services, and (3) create new commercial opportunities based on market & business intelligence.

 

Contact Ewald or check his LinkedIn profile.

Charl Roijen

Charles Roijen

Associate Partner

Charles is a passionate B2B marketeer, business developer and consultant specialized in innovative products and services. He has an international track record of more than 20 years in marketing, business development and consultancy within mobile & fixed telecom, ICT and international finance.

 

Contact Charl or check his LinkedIn profile.

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Let's meet for a coffee

The contents on this website should give you a good first impression of how we can help your company grow meaningfully. So let us treat you to a cup of coffee (or tea) to get to know more about each other and our business. Call us at +31 (0)33 455 31 35 or fill out the form below and we’ll set up an appointment with you.

 

We look forward to talking to you soon!