The New Power of Consumers to Influence Brands

Harvard Business Review recently devoted attention to two business trends reorienting the corporate world. One is the growing fascination for how to tap into social media to amplify brand marketing. The other is the rising pressure on businesses to be more socially responsible and rethink value creation as a long-term […]

Ewald Jozefzoon

ewald@brandpurpose.nl

Ewald has 20+ years of broad b2b and b2c experience helping companies across Europe and the US (1) professionalize & manage their marketing organizations, (2) develop and launch brands, products & services, and (3) create new commercial opportunities based on market & business intelligence.

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