Author: press release

The 2017 Edelman TRUST BAROMETER reveals the largest-ever drop in trust across the institutions of government, business, media and NGOs. Trust in media (43 percent) fell precipitously and is at all-time lows in 17 countries, while trust levels in government (41 percent) dropped in 14 markets and is the least trusted institution in half of the 28 countries surveyed. The credibility of leaders also is...

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The 2016 Edelman Trust Barometer reveals the largest ever trust gap (12 points) between the informed public and mass population, driven by income inequality and divergent expectations of the future. While trust levels among informed publics are the highest ever in 16 years, trust is below 50 percent for the mass population in over sixty percent of the countries surveyed, having barely moved since the Great Recession....

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Today, Havas Media Lab released its Meaningful Brands® 2015 study. This study reveals that:   Meaningful Brands can increase their Share of Wallet by seven times and on average gain 46% more Share of Wallet than less Meaningful Brands Top Meaningful Brands deliver marketing KPI outcomes that are double that of lower scoring brands Meaningful Brands outperform the stock market by 133%, with the top 25...

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