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The ways and means of meaningful marketing-
Why Brand Purpose Is the New Black
in Column4 Expected and Unexpected Reasons Why Purposeful Brands Are More Successful Is bran...
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How Much Longer Can Brands Afford To Ignore These Three Game Changers?
in ColumnEye to eye stand winners and losers. Hurt by envy, cut by greed. Face to face with their ...
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Big Data v Customer Value: The Dawn of Mediocrity
in ColumnBig data harbors great opportunities for companies and customers: Companies realize higher...