customer value Tag

There are two types of companies: The ones that believe ‘Profit is never enough’ and those that know ‘Profit alone is never enough’. More and more companies are switching sides, choosing the more fulfilling and prosperous life of purpose and Value. Their transition to purpose-driven organizations needs an active role from marketing. It’s a vital role because the whole company will need to buy-in to fundamental changes in...

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Big data harbors great opportunities for companies and customers: Companies realize higher profits as a result of improved customer intimacy, enhanced product innovation, and more focused operational effectiveness. Consequently, customers get more value from products that seamlessly fit their needs. That’s a true win-win value proposition...

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