Timé Marketing’s 2017 State of Purpose in B2B study reveals that over the past three years, purpose-driven B2B companies have vastly outperformed their non-purposeful, or transaction-based, counterparts. WeTransfer Downloadlink Hi-Res photos (downloadable until 1 February, 2017) ...
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Big data harbors great opportunities for companies and customers: Companies realize higher profits as a result of improved customer intimacy, enhanced product innovation, and more focused operational effectiveness. Consequently, customers get more value from products that seamlessly fit their needs. That’s a true win-win value proposition...
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