meaningful marketing Tag

There are two types of companies: The ones that believe ‘Profit is never enough’ and those that know ‘Profit alone is never enough’. More and more companies are switching sides, choosing the more fulfilling and prosperous life of purpose and Value. Their transition to purpose-driven organizations needs an active role from marketing. It’s a vital role because the whole company will need to buy-in to fundamental changes in...

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After a fruitless two-year $10 million marketing campaign to convince people there is nothing wrong with how they treat their orcas, Seaworld has finally caved to public pressure. Today, they announced that they will "end orca-breeding" and that they will "transition away from theatrical orca shows."   For decades, Seaworld's business model thrived on the commercial exploitation of killer whales. Back in 1997, John Hall (former Seaworld Research Director) estimated that...

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