2017 State of Purpose in B2B | Introduction


There Is a Prosperous Future For Purposeful B2B’s

Timé Marketing’s 2017 State of Purpose in B2B study, our first edition, reveals that purpose-driven B2B companies perform well – better than other B2B companies – because of four reasons:

 

1. They have a significantly more inclusive stakeholder management style, especially towards employees and society. Purpose-driven B2B companies give these stakeholders almost equal influence and importance compared to their other stakeholders (shareholder, customer, company). This reflects positively in their employee engagement & satisfaction scores as well as in their customer engagement & satisfaction scores.

 

2. Purpose-driven B2B companies deliver more and richer value. The value they deliver shows a better mix of material value (extrinsic customer value), value that is aimed at fulfilling human potential (intrinsic customer value) and value that fulfils social needs (intrinsic community value).

 

3. Purpose-driven B2B companies cultivate extrovert brands. They communicate significantly more about the extrinsic and intrinsic values they deliver to customers and communities. As a result they achieve more fulfilling employee engagement & satisfaction scores as well as more fulfilling customer engagement & satisfaction scores.

 

4. Purpose-driven B2B companies ‘talk the talk and walk the walk’. Their commitment to deliver on their (campaign) promises is significantly higher than that of other B2B companies.
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Press release

Infographics

Global results

There Is a Prosperous Future For Purposeful B2B’s

Timé Marketing’s 2017 State of Purpose in B2B study, our first edition, reveals that purpose-driven B2B companies perform well – better than other B2B companies – because of four reasons:

 

 

1. They have a significantly more inclusive stakeholder management style, especially towards employees and society. Purpose-driven B2B companies give these stakeholders almost equal influence and importance compared to their other stakeholders (shareholder, customer, company). This reflects positively in their employee engagement & satisfaction scores as well as in their customer engagement & satisfaction scores.

 

 

2. Purpose-driven B2B companies deliver more and richer value. The value they deliver shows a better mix of material value (extrinsic customer value), value that is aimed at fulfilling human potential (intrinsic customer value) and value that fulfils social needs (intrinsic community value).

 

 

3. Purpose-driven B2B companies cultivate extrovert brands. They communicate significantly more about the extrinsic and intrinsic values thy deliver to customers and communities. As a result they achieve more fulfilling employee engagement & satisfaction scores as well as more fulfilling customer engagement & satisfaction scores.

 

 

4. Purpose-driven B2B companies ‘talk the talk and walk the walk’. Their commitment to deliver on their (campaign) promises is significantly higher than that of other B2B companies.

Read more

Infographics Summary

Global Results